05/05/2012

BRIGHT LIGHT BY RAY BAN



Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers they introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.
Behind the idea a group of students at Berghs School of Communication in Stockholm, Sweden:
Art Director: Michal Sitkiewicz, Eva Wallmark
Copywriter: Rickard Beskow

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